About Us
Our Promise
Transform the world of
ITAM, SAM, SaaS and CloudÂ
Certero offers the most advanced, future-proof, unified IT Hardware, Software, SaaS and Cloud Asset Management solutions for the 21st-century economy. With businesses situated in Warrington in the UK, Chicago in the USA and Sydney, Australia, we are well positioned to serve customers across North America, EMEA, and APAC regions and provide a ‘follow the sun’ capability, for our customers and partners.​
Unlike other ITAM & SAM providers, we think [and do] IT differently. We want to challenge the status quo. Certero had a vision to create a hyper-scalable business with the most advanced, unified, cloud-ready platform on the market. Our aim was to challenge the outdated, disparate, and complex solutions that have been considered the norm, for the last 10 years.​
Today, our architectural advantage has enabled us to build a reputation that is at the forefront of delivering great customer satisfaction to organizations on a global basis. By providing a true, unified platform that offers a single source of normalized data, straight out of the box. Meaning our customers can interrogate their most valuable assets and manage all their hardware and software assets, that reside on-premises or in their private/public cloud. All with full functionality that can be delivered as SaaS, on-premises or as a hybrid solution.​
Our platform doesn’t create problems, it solves them.​
Our Story
Over the Years
2007
Founded Certero UK
2008
AssetStudio (Wintel ITAM) Launched
2009
PowerStudio and Passworks Products Launched
2014
Founded Certero Australia
2015
Certero V4 Unified Platform Launched
2016
New Office Opened in UK
2016
Certero for Oracle Launched
2017
Certero for IBM Launched
2017
Certero for SAP Launched
2018
Certero App-Centre Launched
2018
Certero for Mobile Launched
2018
Certero Services Started
2018
Certero America Business Incorporated
2019
GPI Customers Choice Nomination Achieved
2020
Certero Becomes Software as a Service (SaaS)
2020
Certero for SaaS Product Launched
2020
GPI Customers Choice Nomination Achieved
2022
Vitado Launched
2022
GPI Customers Choice Nomination Achieved
2024
Certero for SaaS Shadow IT Module Launched
2024
GPI Customers Choice Nomination Achieved
Certero entered the IT Asset Management (ITAM) market to develop a product aimed at improving automation, data quality, reporting, and usability, addressing prevalent issues in the market at that time.
Certero released AssetStudio V1 and V2, focusing on ITAM solutions for Wintel environments.
Certero diversified its offerings by introducing PowerStudio, a multi-award-winning PC Power Management product, and Passworks, a self-service password reset solution.
Certero expanded its global presence by establishing operations in Australia.
Certero introduced the V4 Unified Platform, enhancing its ITAM and SAM capabilities.
Certero expanded its UK operations by opening a new office in Cheshire.
Certero introduced a specialized solution for managing the complex world of Oracle Middleware, Database and their Options and Management Packs.
Certero expanded its product line with a solution tailored for IBM, catering for the uniqueness of managing IBM software.
The company released a solution designed for managing and optimising the usage of your SAP systems, over and above the basic capabilities of License Administration Workbench (LAW).
Certero introduced the App-Centre, an enterprise application portal for self-service application provisioning with customisable workflow.
The company launched a comprehensive MDM solution for managing and securing mobile devices.
Recognizing the need for world-class services, Certero established a Services business providing tactical and strategic professional and managed services across all hardware and software asset management disciplines, all underpinned by the best of products – Certero’s own.
Certero expanded into North America by incorporating its American business operations.
Certero achieves Gartner® Peer Insights™ (GPI) Customers Choice for SAM tools.
Leveraging its architectural advantage, Certero transitioned to a SaaS model, providing all products as SaaS without compromising functionality.
Certero introduced a solution for managing and optimizing SaaS subscriptions.
Certero achieves Gartner® Peer Insights™ Customers Choice for SAM tools.
The company released ‘Vitado by Certero,’ a Cloud Asset Management product aimed at unifying on-premises and cloud asset management.
Certero achieves Gartner® Peer Insights™ Customers Choice for SAM tools.
Certero introduced a module to help organizations identify and manage unauthorized IT assets and applications.
Certero achieves Gartner® Peer Insights™ Customers Choice for SAM tools.
This is fourth in a row!
Our Story
Over the Years
2007
Founded Certero UK
2008
AssetStudio (Wintel ITAM) Launched
2009
PowerStudio and Passworks Products Launched
2014
Founded Certero Australia
2015
Certero V4 Unified Platform Launched
2016
New Office Opened in UK
2016
Certero for Oracle Launched
2017
Certero for IBM Launched
2017
Certero for SAP Launched
2018
Certero App-Centre Launched
2018
Certero for Mobile Launched
2018
Certero Services Started
2018
Certero America Business Incorporated
2019
GPI Customers Choice Nomination Achieved
2020
Certero Becomes Software as a Service (SaaS)
2020
Certero for SaaS Product Launched
2020
GPI Customers Choice Nomination Achieved
2022
Vitado Launched
2022
GPI Customers Choice Nomination Achieved
2024
Certero for SaaS Shadow IT Module Launched
2024
GPI Customers Choice Nomination Achieved
Our Story
Over the Years
2007
Founded Certero UK
2008
AssetStudio (Wintel ITAM) Launched
2009
PowerStudio and Passworks Products Launched
2014
Founded Certero Australia
2015
Certero V4 Unified Platform Launched
2016
New Office Opened in UK
2016
Certero for Oracle Launched
2017
Certero for IBM Launched
2017
Certero for SAP Launched
2018
Certero App-Centre Launched
2018
Certero for Mobile Launched
2018
Certero Services Started
2018
Certero America Business Incorporated
2019
GPI Customers Choice Nomination Achieved
2020
Certero Becomes Software as a Service (SaaS)
2020
Certero for SaaS Product Launched
2020
GPI Customers Choice Nomination Achieved
2022
Vitado Launched
2022
GPI Customers Choice Nomination Achieved
2024
Certero for SaaS Shadow IT Module Launched
2024
GPI Customers Choice Nomination Achieved
World-class
Technology​
World-class
Processes​
World-class
People​
World-class
Solutions
Our Vision, Mission, and Purpose
Helping you make sense of your IT world
We don’t restrict our thinking by what’s been done or what’s the norm. At Certero we love and live ‘different’ because it frees us to make huge leaps. We celebrate it, encourage it, live it every day, because we know thinking and doing different is real transformational power.​
Our Vision
To be recognized as the best provider of unified ITAM, SAM, SaaS and Cloud solutions for our customers and partners, on a global level. ​
Our Mission
Help make sense of the IT world and challenge the status quo of the traditional ITAM, SAM, SaaS and Cloud market. We will do this by providing most advanced, future-proofed, unified solution combined with the best possible service and support, for our customers and our partners.
Our Purpose
To help IT have the confidence to achieve more than they imagined.
Our Core Values
Principles that guide us and drive excellence
Accuracy
We care passionately about all our products and services, demanding the utmost precision from our staff in everything they design and implement. We cannot stress enough the importance of accuracy as, without it, any system has the potential to fail.
Responsibility
We deliver on our promises and do not believe in any excuses.
Integrity
We are open and honest in our relationships, both internally and with our customers.
Trust
We are committed to ‘doing the right thing’, always. With trust comes respect. We respect one another and understand that we all have opinions and needs.
Tenacity
We believe one of our main strengths lies within our determination to continually meet and exceed the business needs of our customers.
Innovation
We believe passionately in innovation and will always strive to improve on everything we do by challenging the status quo.
Certero has been recognized as a Customers’ Choice for SAM tools on Gartner® Peer Insightsâ„¢ four times during the years when nominations were conducted:
2019, 2020, 2022, and 2024.



.. and Certero is the only vendor to achieve the nomination in 2024.
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